MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 4)
Time: 60 min
M a r k s: 35
Question No: 1 ( M a r k s: 1 ) http://vuzs.net
Memo is the short form of:
► Mamorandum
► Memory
► Memorial
► Momentom
Question No: 2 ( M a r k s: 1 ) http://vuzs.net
If a customer omits necessary information on an order, the company cannot process, this is called:
► Incomplete or vague order
► Complete and clear order
► Order for out-of-stock items
► Clear orders
Question No: 3 ( M a r k s: 1 ) http://vuzs.net
A contract of selling and purchasing services is called:
► A credit letter
► A collection letter
► An order letter ► A sales letter
Question No: 4 ( M a r k s: 1 ) http://vuzs.net
Comunication is ------------------ way process.
► two
► four
► three
► five
Question No: 5 ( M a r k s: 1 ) http://vuzs.net
Personal space varies according to:
► Situation
► Culture, status
► Medium
► Channel
Question No: 6 ( M a r k s: 1 ) http://vuzs.net
Using ‘stoled’, instead of stolen is which type of expression?
► Substandard
► standard
► appropriate
► good
Question No: 7 ( M a r k s: 1 ) http://vuzs.net
The way you -------------- your message makes it clear whether your reader will respond favorably or unfavorably to the message.
► begin
► end
► write
► conclude
Question No: 8 ( M a r k s: 1 ) http://vuzs.net
- ----------------means judging other people or countries by the cultural standards
of your group.
► Ethnography
► Anthology
► Anthropology
► Ethnocentrism
Question No: 9 ( M a r k s: 1 ) http://vuzs.net
A basic principle of communication is that the symbols the sender uses to communicate messages must have the same meaning in both the sender’s and receiver’s minds. You can never be sure that the message in your mind will be clearly sent to your receiver.
The following statement shows which one of the barriers:
► Semantic barriers
► Physical Barrier
► Psychological barriers
► Barriers involving values attitudes etc
Question No: 10 ( M a r k s: 1 ) http://vuzs.net
It contains all facts that the reader or listener needs for the reaction you desire. Senders and receivers are influenced by their background, viewpoint, needs, experience, attitude, status and emotions. A message brings desired result. It does a better job of building goodwill.
Match this statement with one of the following principles of communication:
► Conciseness
► Courtesy
► Consideration
► Completeness
Question No: 11 ( M a r k s: 2 )
Mention three specific ways to indicate consideration.
Question No: 12 ( M a r k s: 2 )
What is persuasive request?
Question No: 13 ( M a r k s: 3 )
Explain the following points in replies to persuasive requests.
1. Start with a Cheerful “Yes”
2. Confirm Details of the Request and Acceptance
Question No: 14 ( M a r k s: 3 )
Name standard parts of a business message.
Question No: 15 ( M a r k s: 5 )
Write a short note on clarity.
Question No: 16 ( M a r k s: 5 )
Your company has received an order for three dozen spark plugs. You need to write an acknowledgement letter. Write only the body of this letter.
Question No: 17 ( M a r k s: 5 )
Elucidate the five planning steps involved in the process of preparing effective business messages.
