MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 2)
Time: 60 min
M a r k s: 35
Question No: 1 ( M a r k s: 1 ) http://vuzs.net
The essence of---------------is making a sale.
► Persuation
► Inquiry
► Concession
► Sale
Question No: 2 ( M a r k s: 1 ) http://vuzs.net
An effective way of maintaining communication with employees is to monitor:
► Feedback
► Behaviour
► Environment of the company
► Situation
Question No: 3 ( M a r k s: 1 ) http://vuzs.net
Personal space varies according to:
► Situation
► Culture, status
► Medium
► Channel
Question No: 4 ( M a r k s: 1 ) http://vuzs.net
A machine scans a printed page, converts it to a signal, and transmits the signal over a telephone line to a receiving machine. Although they have been available for many years, until recently they were slow and expensive.
These are called:
► Groupware
► Teleconferencing
► Faxes
► Voice Mail
Question No: 5 ( M a r k s: 1 ) http://vuzs.net
AIDA plan stands for:
► Attention, Interest, Desire, Action
► Authority, Interest, Disclose, Accuracy
► Accuracy, Internal, Diction, Attention
► Action, Interest, Desire, Authority
Question No: 6 ( M a r k s: 1 ) http://vuzs.net
When your message contains all the facts, the reader or the listener needs, it is called:
► Complete
► Considerate
► Courteous
► Clear
Question No: 7 ( M a r k s: 1 ) http://vuzs.net
Which one is not related to close paragraph?
► Make Action
► Keep Last Paragraph Concise and Correct
► End on a Positive, Courteous Thought
► Make a refusal statement
Question No: 8 ( M a r k s: 1 ) http://vuzs.net
Which of the following parts are related to business letters?
► Heading
► Date
► Inside address, salutation
► All of the above
Question No: 9 ( M a r k s: 1 ) http://vuzs.net
Clarity is achieved in part through a balance between ……………………………….
► Precise and familiar language
► Complex and difficult language
► Easy and simple language
► Rough and tough language
Question No: 10 ( M a r k s: 1 ) http://vuzs.net
Advancement in technology has brought changes in the business market.
Which one is not correct from the following:
► increased demand of things.
► made communication easy.
► increased market competition.
► ignored local markets.
Question No: 11 ( M a r k s: 2 )
Write down names of standard parts of a business letter.
Heading, date, inside address, body, salutation, complementary close, signature and reference section
Question No: 12 ( M a r k s: 2 )
Which points should be kept in mind while writing get-well soon and sympathy letters.
Answer:
When a personal friend or a business collegue is ill, a letter from you is welcome. If the illness is not serious and recovery is expected, a humorous get-well card or a cheerful, happy letter can be written.
If the illness is serious or the person is getting over a major operation, the the person will not be in a mood for jokes!
Mention once at the beginning of the letter how sorry you are that the person is ill. Then talk about a normal life.
Question No: 13 ( M a r k s: 3 )
What is direct approach?
Question No: 14 ( M a r k s: 3 )
Explain Letterhead of Business message and name its different parts.
Answer:
A letterhead is a printed paper with the name and address of a person or organization. It occupies not more than 2 inches at the top of the page.
Following are the different parts of letterhead
Name
Address
telephone number
Fax number
Type of business
Name of manufacturing unit / corporate office etc.
Question No: 15 ( M a r k s: 5 )
Environmental factors can greatly affect the process of communication’. Discuss.
Answer:
Organizations give consideration to office space, factory area and layout, the sales area and conference venues. The environment put people at ease and match their expectations; an uncomfortable environment can produce ‘noise’ that causes communication barriers and interferes communication process.
Therefore desire for privacy, familiarity and security, need to be satisfied.
Careful design of the working area meet these needs and in so doing improve communication, productivity and morale.
Light, colour, tables, chairs, desks, temperature, plants, sound, artwork, and wall coverings all have a good impact on people about the image of organization.
Question No: 16 ( M a r k s: 5 )
‘When a message is vivid, definite and specific, it conveys meaning effectively’. Discuss the importance of concreteness in business message.
Answer:
Concreteness means “a message should be vivid, definite and specific”
If message convince the reader than sender will get the reply and feed back
And if a message lacks the qualities, it will be vague and general and it may be ignored by the reader.
Concrete facts and figures make the reader to know exactly what is required or desired by the sender.
Example: if some information to be given regarding decision.
The chief executive decided” is clearer than “A decision has been made.”
A positive messages always leaves positive signs on the reader.
Question No: 17 ( M a r k s: 5 )
Write a detailed note on buffer.
Answer:
Buffer is defined as “its a statement, that helps to bring the reader in a positive frame of mind, and message becomes readable and easy to understand for the reader. To give bad news, messages begin with a buffer. But “Buffer” should be neutral in tone. Try to avoid misleading the reader to think that the message is good.
