FINALTERM EXAMINATION
Fall 2009
ENG301- Business Communication (Session - 4)
Time: 120 min
Question No: 1 ( M a r k s: 1 ) http://vuzs.net
An exchange of information within an organization is called:
► Internal communication (PAGE 5)
► External communication
► Horizontal communication
► Vertical communication
Question No: 2 ( M a r k s: 1 ) http://vuzs.net
Unsolicited letters are written on ADIA plan which is --------- step approach.
► five
► two
► four (PAGE 161)
► one
Question No: 3 ( M a r k s: 1 ) http://vuzs.net
Sales letters start with:
► An easy and effective way
► An attention-getting device (PAGE 108)
► Interesting news
► Buffer
Question No: 4 ( M a r k s: 1 ) http://vuzs.net
Which writing style characterizes memos?
► Informal (PAGE 113)
► Formal
► Impersonal tone
► Neutral
Question No: 5 ( M a r k s: 1 ) http://vuzs.net
In circular letters personal interest is created by using the word -----------------.
► you (PAGE 115)
► our customers
► everybody
► dear customers
Question No: 6 ( M a r k s: 1 ) http://vuzs.net
Reports, which show “progress,” accomplishments, or activities over time or at a given stage of a major assignment are known as -------------.
► feasibility report
► periodic reports
► conference reports
► progress reports (PAGE 125)
Question No: 7 ( M a r k s: 1 ) http://vuzs.net
The most important communication task for business students is to prepare which thing?
► Resume (NO REFERENCE) GROUP THINKING
► Memo
► Document
► Circular
Question No: 8 ( M a r k s: 1 ) http://vuzs.net
Which approach is the most common way to organize a resume?
► Functional
► Chronological (page 151)
► Analytical
► Job oriented
Question No: 9 ( M a r k s: 1 ) http://vuzs.net
In which type of resume, the work-experience section dominates after name, address and objective.
► The Chronological Resume (page 151)
► The Functional Resume
► The Combination Resume
► Job oriented Resume
Question No: 10 ( M a r k s: 1 ) http://vuzs.net
The principle through which your message will get across, so that the receiver will understand what you are trying to convey,is called:
► Completeness
► Clarity (page21)
► Conciseness
► Consideration
Question No: 11 ( M a r k s: 1 ) http://vuzs.net
A formal style is characterized by more------------ sentences.
► simple
► complex (page 23)
► easy
► short
Question No: 12 ( M a r k s: 1 ) http://vuzs.net
There are ---------------- negotiation strategies.
► Two
► Three
► Four (page 186)
► Five
1. Win-win strategy
• 2. Win-lose strategy
• 3. Lose-win strategy
• 4. Lose-Lose strategy
Question No: 13 ( M a r k s: 1 ) http://vuzs.net
A good research proposal is that which is :
► Narrowly defined (PAGE 196)
► Broadly defined
► Without any limit
► Good copy of plagiarism
Question No: 14 ( M a r k s: 1 ) http://vuzs.net
How many types of pre-employment tests are administered by companies?
► Three (PAGE 170)
► Four
► Two
► Five
Question No: 15 ( M a r k s: 1 ) http://vuzs.net
The--------------- section of a thesis explains the reasons for doing the research, and indicates why the research is important, valuable or significant.
► Introduction (PAGE 198)
► Background
► Conclusion
► Centre
Question No: 16 ( M a r k s: 1 ) http://vuzs.net
------------------is a well established research question that can be in the form of a descriptive statement or a question.
► Analysis
► Hypothesis (page 200)
► Appendices
► Criticism
Question No: 17 ( M a r k s: 1 ) http://vuzs.net
According to Psychologists, 50 percent of an interview’s decision is made within how many seconds?
► First 30 seconds
► 60 to 90 seconds
► 30 to 60 seconds (page 172)
► 40 to 50 seconds
Question No: 18 ( M a r k s: 1 ) http://vuzs.net
All pieces of literature, key journals and books referred to in proposal should be listed at the end of the proposal. It is called------------------ section of thesis.
► tables and figures
► appendices
► bibliography (page 205)
► index
Question No: 19 ( M a r k s: 1 ) http://vuzs.net
While delivering an oral presentation to large groups, a person should use what kind of style?
► Casual
► Informal
► Formal (page 179)
► Interpersonal
Question No: 20 ( M a r k s: 1 ) http://vuzs.net
Which one is national variable from the followings?
► Time
► Space
► Economics (page 36)
► Food
Question No: 21 ( M a r k s: 1 ) http://vuzs.net
A company usually writes good will letters to:
► Customer (page 65)
► Manager
► Director
► Chairman
Question No: 22 ( M a r k s: 1 ) http://vuzs.net
Fisher and Ury (1991) developed a concept known as :
► Principled bargaining (page 190)
► Negotiation
► Communication
► No communication
Question No: 23 ( M a r k s: 1 ) http://vuzs.net
----------------------emphasizes studies that are experimental in nature, emphasizes measurement, and search for relationships.
► Research method
► Quantitative perspective (page 206)
► Qualitative perspective
► Normal perspective
Question No: 24 ( M a r k s: 1 ) http://vuzs.net
Certain analytical reports are called:
► Proposals (page 145)
► Recommendation
► Memo
► Overview
Question No: 25 ( M a r k s: 1 ) http://vuzs.net
Which one of the suggestions is not the part of replies to inquiries?
► Give the Exact Information Requested
► Express Appreciation for the Inquiry
► Sell Your Organization or Product
► End with a Negative Closing (page 73)
Question No: 26 ( M a r k s: 1 ) http://vuzs.net
How many major delivery methods are used for an oral presentation ?
► Three
► Four (page 181)
► Two
► Five
Question No: 27 ( M a r k s: 1 ) http://vuzs.net
There are ------------- types of job letters
► two (page 161)
► three
► four
► five
Question No: 28 ( M a r k s: 1 ) http://vuzs.net
Which tests do provide quantitative information about a candidate’s skills, attitudes, and habits?
► Written tests
► Pre-employment tests (page 170)
► Oral tests
► General tests
Question No: 29 ( M a r k s: 1 ) http://vuzs.net
Which thing does reveal something about a candidate’s personality and professionalism during an interview?
► Style of talking
► Manners
► Physical appearance (page 172)
► Eye contact
Question No: 30 ( M a r k s: 1 ) http://vuzs.net
Communication is an important part of our …………………..today.
► Universe
► Earth
► world (page 21)
► community
Question No: 31 ( M a r k s: 2 )
What is case study research?
Case study is a research method which is used for investigation of contemporary phenomenon within its real life context. I.e. where the evidences are much more and the relation between phenomena and context are not clear.
Question No: 32 ( M a r k s: 2 )
What is bibliography?
A bibliography is a list of source materials on a particular subject. It shows what periodicals or books and other library materials were used.
It tells part of the reference matter, it is followed by appendix
.
Question No: 33 ( M a r k s: 2 )
Why is a claim letter written?
When a product or service do not meet the customers’ or expectations, customers get disappointed and usually write a complaint letter. This complain letter is called claim letter as well. The claim letter should be calm and polite rather than hostile or demanding.
Question No: 34 ( M a r k s: 3 )
To know your buyer is necessary for your product and services,comment.
It helps us to discover the needs and desires of these prospective buyers.
Like we can not sell life insurance plan of old age person to a young college going students.
Like ladies beauty products is hard to sell to children. To be successful we must know mode and wants of our buyers
Question No: 35 ( M a r k s: 3 )
What are win- win strategies in negotiation?
In win –win strategy both parties are satisfied with settlement.
Main concern of this strategies on one loose its interest though its hard to achieve but its produce long lasting relationship.
In this both the parties are committed to some positive outcome and its one achievable when both the parties communicate well.
Question No: 36 ( M a r k s: 3 )
What is resume deception and personal data in resume writing?
Resume deception
Inflating grade-point averages.
Showing to be self-employed
Try to cover the unemployment gaps
Claiming that was working for the companies which are already closed down.
Claim about working on higher positions in past jobs.
Personal data
We should avoid adding personal interest in resume unless it will increase the employer’s understanding.
Better to exclude the salary information and reasons of leaving the old jobs.
Better not to mention the name of pervious supervisors.
Question No: 37 ( M a r k s: 5 )
Writing letters refusing adjustments when the buyer is at fault which points should keep in mind?
When The Buyer Is At Fault
1. Support buyer Point of View
Try to make customer to understand that you understood the problem properly.
2. Request Is Appreciated
show to customer that his request is appreciated and his point of view is important for our company.
3 . Give Explanation before reaching any Decision
Avoid unfriendly, negative expressions, such as your complaint, your error, you mistake. Customer should not think that our decision is the only solution for him.
4. Be Courteous Even when customer is angry
5. Try to Leave customer in Pleasant Frame of Mind
A friendly close is even more important when the adjustment is not granted.
Question No: 38 ( M a r k s: 5 )
Define various techniques of developing the elements of an oral presentation.
Successful Oral Presentation
Oral presentation enhance the mutual understanding between audience and speaker so we have to give some time to improveour oral presentation skills.
Determine audience size and composition of audience
Analyze why audience members are attending the presentations
Determine the audience’s level of understanding.
Following three steps are very effective for good presentation
1. Planning your presentation
2. Writing your presentation
3. Completing your presentation
Main Idea : Brain storm the idea and then then decide which ideas are more relevant and appropriate to your
Writing Oral Presentation
Write points that points that how the audience can benefit from your message.
Choose right Approach
Like short or long presentation you are going to give
Closing: your closing should leave a strong and impressive message
Question No: 39 ( M a r k s: 10 )
What is the typical sequence of an interview? Write down different types of interviews.
A job interview is a formal meeting of employer and applicant in which both exchange information to learn about each other
Stages of interview
Screening stage:
Interview at this stage is more structured.
Selection stage:
This is the best stage for an applicant to show his interest in job by relating skills to job requirement and organization’s needs.
· Final stage
Structured Interview:
Such interview is mostly conducted at screening stage. In this type of interview employer controls the interview by asking already prepared questions in an order. It is a poor measure of applicant’s personal qualities but it also creates uniformity in hiring process.
•Open-ended interview:
It is a less formal and unstructured form of interview in which interviewee encourages the applicant to speak more and freely in order to get to know about his personality and his capabilities. Some of the applicants reveal too much about their personal and family problems which is of not of any interest to employers and which have nothing to do with their skills and qualifications.
• Stress Interview:
It is the best type of interview which helps interviewee
to see how candidate handles himself under pressure. It is the most
stressful type of interview. Stress can be created by unsettling the
candidate through criticism, interruption or hostile reactions.
• Video Interview: Another form of interview done by employers in order to
cut down traveling costs. Video conferencing system is used to conduct
this interview and candidates have to prepare themselves differently for
this interview.
• Situational Interview:
This interview is specifically about the job. Under
this type of interview candidates are given certain job conditions and have
to tell how they will handle such a situation.
• Group Interviews:
Group interviews help recruiters see how candidate interact. This types of interview is useful for judging interpersonal communication.
Question No: 40 ( M a r k s: 10 )
Describe in some detail different types of quantitative and qualitative researches.
Qualitative research
It explores attitudes, behavior and experiences through such methods as interviews or focus groups. It attempts to get an in-depth opinion from participants.
Quantitative research
It generates statistics through the use of large-scale survey research, using methods such as questionnaires or structured interviews.
Qualitative approach:
- It includes historical research and qualitative research;
- It collects narrative data to gain insights into phenomena of interest;
- Data analysis includes the coding of the data and production of a verbal synthesis.
Quantitative approach:
1. It is categorized with descriptive research, Corelational research, and experimental research;
2. It collects numerical data in order to explain and predict phenomena
3. Data analysis is mainly statistical.
Types of Quantitative Researches
Descriptive: Descriptive research involves collecting data in order to test hypotheses or answer questions concerning the current status of the subjects of the study. It determines and reports the way things are.
Co-relational: Co-relational research attempts to determine whether and to what degree a relationship exists between two or more quantifiable variables. The relationship is expressed by correlation coefficient, which is a number between 0 and 1. like we you it stock analysis etc .
Cause-comparative: it establishes the cause effect relationship, compares the relationship, but the cause is not manipulated.
Experimental: Experimental research establishes the cause effect relationship and does the comparison, but the cause is manipulated. The cause, independent variable makes the difference. The effect, dependent variable is dependent on the independent variable.
Types of Qualitative Researches
Historical: Systematic collection and objective evaluation of data related to past occurrences in order to test hypotheses concerning causes, effects. Those events may help to explain present events and anticipate or visualize the future events.
Case study : Attempts to shed light on phenomena by studying in depth a single case example of the phenomena. The case can be an individual person, an event, a group, or an institution.
Ethnography: Focuses on the sociology of meaning through close field observation of socio cultural phenomena. Typically, the ethnographer focuses on a community like different cultural groups etc.
