Question # 1 of 10 ( Start time: 05:11:37 PM ) Total Marks: 1
Which one of the following set is considered as a fit-match of firm?
Select correct option:
Opportunities – strength (Correct)
Opportunities – weaknesses
Opportunities – customer demand
Customer value – weakness
Question # 2 of 10 ( Start time: 05:13:08 PM ) Total Marks: 1
People often buy the kind of clothing. What does it show?
Select correct option:
Attitude
Status (Correct)
Learning
Lifestyle
Question # 3 of 10 ( Start time: 05:14:22 PM ) Total Marks: 1
Drawing conclusion from research after analysis of collected data called:
Select correct option:
Gathering
Collection
Interpretation (Correct)
Survey
Question # 4 of 10 ( Start time: 05:15:00 PM ) Total Marks: 1
In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market?
Select correct option:
Relative market share (Correct)
BCG matrix
Business portfolio
Market growth rate
Question # 5 of 10 ( Start time: 05:16:18 PM ) Total Marks: 1
Niche marketing is opposite to which one of the following concepts?
Select correct option:
New Marketing exploration (Correct)
Knowledge management
Mass marketing
Market intelligence
Question # 6 of 10 ( Start time: 05:17:46 PM ) Total Marks: 1
Which of the following is NOT a part of the macro-environment?
Select correct option:
Demographic forces
Natural forces
Competitors' forces (Correct)
Political forces
Question # 7 of 10 ( Start time: 05:18:47 PM ) Total Marks: 1
In which of the following stage marketer provides quality product and services without variation in quality?
Select correct option:
Storing
Selling
Standardizing and grading (Correct) Risk Taking
Question # 8 of 10 ( Start time: 05:20:07 PM ) Total Marks: 1
Mr. Ahmad thinks that Nirala sweets is offering competitive products and also delivers its sweets through online orders. This thinking of Mr. Ahmad represents which concept of marketing?
Select correct option:
Positioning of Nirala Sweets (Correct)
Product variety of Nirala Sweets
Technical expertise of Nirala Sweets
Marketing of Nirala Sweets
Question # 9 of 10 ( Start time: 05:21:37 PM ) Total Marks: 1
Public that influence the company’s ability to obtain funds reflects which of the following publics?
Select correct option:
Financial publics (Correct)
Media publics
Government publics
Citizen-action publics
Question # 10 of 10 ( Start time: 05:23:07 PM ) Total Marks: 1
The group lies in the shadow of the boomers and lack obvious characteristics reflect which of the following options?
Select correct option:
Baby boomer
Generation-X (Correct)
Generation-Y
Echo boomer
