When Kodak sets the price range of its cameras as low priced and its related film as high priced, it is practicing which one of the following pricing decision?
Market-penetration pricingMarket-skimming pricingProduct line pricingCaptive-product pricing Which one of the following scheme is TRUE regarding marketing research?
Gathering data, analysis, interpretation Analysis, gathering data, interpretationInterpretation, gathering data, analysisInterpretation, reporting, analysis
A penetration-pricing policy is particularly appropriate when demand is:
IncreasingHighly elastic Highly inelasticDecreasing
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Sale is decreasing due to substitute product, this statement related to which one of the following research?
Causal research
Observational research
Experimental research
Survey research
A cash discount of "2/10, net 30,” means that:
The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.
Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.
The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.
The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.
ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of the following strategies?
Product development
Market development
Diversification
Market penetration
All of the following are the forces of company’s micro environment EXCEPT:
The company
The Supplier
Competitor
Demographic
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Which one of the following stage of the product life cycle generates most sales revenue for the firm?
Introduction
Growth
Maturity
Decline
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
Select correct option:
LAN
Intranets
Extranet
Internet
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors
Distribution of product to get it in the marks refers to which of the following activities?
Selling Activities
Advertising activities
Promotion Activities
Place or distribution activities
The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?
Segmenting (Not Sure)Differentiating
Target marketing
Concentrating
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Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?
Concentrated
MultisementTotal Marks
Target Marking
Which of the following is NOT a part of the macro-environment?
Demographic forces
Natural Forces
Competitor’ forces
Political forces
Which of the following is NOT an alternative to increase in the process of a commodity ?
Reducing product size
Using Less Expensive materials
Unbundling the product
Non of the above
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
Physiological need
Safely need
Need recognition
Self- Actualization
Which of the following may be ignored while making channel distribution decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following
purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion
Which of the following may be ignored while making channel distribution decisions? Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor’s Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer’s black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
Advertising
Publicity
Personal selling
Sales promotion
n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?
Brand Equity
Brand Positioning
Brand Packaging
Brand Labeling
“Provide more quality products and services without variation in the quality” refers to which of the following marketing functions?
Standardizing and grading
Transporting
Storing
Selling
Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?
Mail
Telephone
Personal interview
All of the given options
Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?
Product Line Pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing
Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?
MArket
Customer
Product
All of the above
Which one of the following is an example of a convenience consumer product?
Petrol
A motorcycle
A bicycle
Athletic shoes
“Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types
Long-range planning
Short-range planning
Annual planning
Strategic planning
The process of shaping and refining potential product ideas refers to which one of the following options?
Prototype development
Concept development
Test marketing
Idea screening
Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?
Natural environment
Political environment
Societal environment
Cultural environment
This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
Marketing data
Marketing intelligence
Web Master
Secondary data
Quiz Start Time: 08:45 PM
Time Left 82
sec(s)
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?
Quiz Start Time: 08:45 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy
Quiz Start Time: 08:45 PM
Time Left 88
sec(s)
Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:
Select correct option:
Wholesaling
Retailing
Franchising
Warehousing
Following are the pricing adjustment strategies EXCEPT one?
Select correct option:
Geographical pricing
International pricing
Segmented pricing
Sociological pricing
The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:
Motive
Belief
Behavior
Attitude
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards
http://www.vuzs.info/Which one of the following factor relates to family that influences consumer behavior?Select correct option:CulturalSocialPersonalBusiness
