1-Which of the following is an example of ancillary service?
warranty
Promotion
Labeling
Packaging
2-Critical path analysis is useful at which stage of the product development Process?
CommercializationConcept development
Beta testing
Business Analysis
3-Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Production concept
Marketing concept
Selling concept
Product concept
4-Buying and selling of mass consumer goods and services comes under which of the following markets?
Business markets
Global markets
Consumer markets
Government markets
5-Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Marketing advantageSustainable competitive advantage
Core competency
Competitive advantage
6-A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Product concept (Emaan)Marketing concept
Selling concept
Production concept
7-A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?
Differentiation strategyCost leadership strategy
Market dominance strategy
Market segmentation strategy
8- Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
9-Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
Customer complaints databaseExit interviews
Web and telephone information hotlines
Business Analysis
10-The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:
Industrial products
Specialty products
Unsought products
Shopping products
Additional cost is associated with which of the following strategy?
Market segmentation strategyMarket dominance strategy
Differentiation strategy
Cost leadership strategy
Financial summary of a marketing plan includes all EXCEPT:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
Which of the following is NOT a part of consumer adoption process?
Convenience
Trail
Evaluation
Interest
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Core competency guides a firm recombining its abilities in response to demands from the:
Retailer
Wholesaler
Environment
Supplier
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Insurance service would BEST be described as which kind of a product?
Convenience
Unsought
Specialty
Durable
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Marketing mix
Promotion mix
Offering mix
Product mix
Which of the following is usually the target of a market challenger?
Market nicherMarket leader
Market follower
Market segment
Which of the following is also called an Export market?
Consumer market
Business market
Global market
Government market
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Introduction
Growth
Maturity
Decline
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
In which stage of the product life cycle does a product reach its peak sales?
Introduction
Growth
Maturity
Decline
Which of the following is NOT included in product decisions?
Styling
Brand name
Warehousing
Packaging
