BS (Mass Communication)
Programme Code: 0467
Objectives:
The BS Mass Communication programme has been designed to achieve the following objectives:
To cater the educational needs of those who due to one or another reason could not continue their education in the formal universities but are highly motivated to enhance their academic qualification for elevation to their jobs.
To prepare and guide interested students for pursuing higher studies and research in mass communication.
Admission Criteria:-
An applicant having intermediate/higher secondary school pass certificate or equivalent in second division (at least 45%marks) with any subject(s) from any recognized institution is eligible for admission. There is no merit and age determination. All students who fulfill above criteria will be granted admission.
Duration:-
The Duration of BS Mass Communication program is eight semesters, i.e. four years. However, AIOU reserves right to make any change(s) anytime in this program partially or wholly without prior notice.
Courses:-
A student will have to complete courses comprising 129credit hours. All courses are of 100 marks each except Research Thesis (Code 9283) which comprises 200 marks. The semester-wise break-up of these courses is as under.
Internship:-
There will be a two month mandatory internship. The internship will be done in accredited and professionally relevant media organizations; e.g. mass media organizations, advertising agencies, PR firms, news agencies etc., which is a prerequisite for the award of the BS degree. After fifth and sixth semester’s courses, students will be eligible for internship. At the end of their internship, students will be required to submit an internship certificate along with an internship report detailing with proof, the work done during the two months internship period and duly signed by the competent authority of organization where the student is employed or working as an internee. The internship report will be evaluated by the Department and upon satisfaction, an internship certificate will be sent to the Controller of examinations.
Thesis:
In 8th semester, students will be eligible to register for the thesis which carries 6 credit hours. The students will be required to perform research work of six credit hours under the supervision of an advisor. There will be an intensive workshop for discussion of research proposal of the students in the beginning of 8thsemester. After evaluation of the thesis by the external expert, the students will appear before a viva voce committee to defend his/her thesis.
Medium:
English language will be the medium of instruction.
Method of Instruction:
This BS (4-year) in Mass Communication will be offered in blended ODL mode. There will be Face-to-face tutorial classes for each 3-credit hour course in every semester with non-compulsory attendance and workshop (03 days for each3-credit hour course of 5th, 6th, 7th, and 8th semester with at least 70% compulsory attendance).Face-to-face tutorial classes and workshops will only be held in Islamabad and Lahore. Matters related to Research Thesis, Code 9283, (e.g. compulsory workshop, synopsis and thesis writing) will be dealt with separately in accordance with AIOU rules.
Assessment/Evaluation Criteria:-
Multiple criteria have been adopted to assess students’ work for all courses, except Research Thesis, as under.
a) Written examination to be assessed by the Examination Department, AIOU at the end of each semester = 70%marks (pass marks 50%).b) Two assignments and/or equivalent to be assessed by the relevant tutor/resource person = 30% marks (pass marks50% collectively). Students’ work may also be checked with Turnitin for plagiarism.
b) All the matters relating to Research Thesis will be dealt with as per AIOU rules. However, the pass marks for Research Thesis is 50% both in evaluation of research report and viva voce examination separately.
Scheme of Studies:-
First Semester |
# | Code | Course Title | Credit Hours |
1. | 9374 | Pakistan Studies | 3 |
2. | 9407 | English–I | 3 |
3. | 9251 | Reporting | 3 |
4. | 9252 | Concepts of Mass Communication | 3 |
5. | 9401/ 5437 | Islamic Studies/Ethics (for Non Muslims Students only) | 3 |
Second Semester |
# | Code | Course Title | Credit Hours |
1. | 9253 | Principles of Journalism (Part-1) | 3 |
2. | 9254 | Principles of Journalism (Part-2) | 3 |
3. | 9408 | English–II | 3 |
4. | 5403 | Basics of Information and Communication Technology | 3 |
5. | 9410 | Introduction to Sociology, Culture and Society | 3 |
Third Semester |
# | Course Code | Course Title | Credit Hours |
1. | 9255 | Magazine Journalism | 3 |
2. | 9256 | Principle of TV Broadcasting | 3 |
3. | 9257 | Introduction to Advertising | 3 |
4. | 9258 | Principles of Radio Broadcasting ………. | 3 |
5. | 9409 | Compulsory English-III | 3 |
Fourth Semester |
# | Code | Course Title | Credit Hours |
1. | 9259 | Introduction to Public Relations | 3 |
2. | 9260 | Book Editing & Production | 3 |
3. | 5435 | Advertising and Sales Promotion ………. | 3 |
4. | 4485 | Introduction to Statistics | 3 |
Fifth Semester |
# | Code | Course Title | Credit Hours |
1. | 9261 | Print Media (Part – 1) | 3 |
2. | 9262 | Print Media (Part – 2) | 3 |
3. | 9263 | Public Relations | 3 |
4. | 9264 | National & International Current Affairs (Part-1) | 3 |
5. | 9265 | National & International Current Affairs (Part-2) | 3 |
6. | 9266 | Language Skills & Communicative Abilities | 3 |
Sixth Semester |
# | Code | Course Title | Credit Hours |
1. | 9267 | Electronic Media (Part-1) | 3 |
2. | 9268 | Electronic Media (Part-2) | 3 |
3. | 9269 | Advertising | 3 |
4. | 9270 | Process & Effects of Mass Communication (Part-1) | 3 |
5. | 9271 | Process & Effects of Mass Communication (Part-2) | 3 |
6. | 9272 | Development Support Communications | 3 |
Seventh Semester |
# | Code | Course Title | Credit Hours |
1. | 9273 | Advance Theories & Strategies of Communication (Part-1) | 3 |
2. | 9274 | Advance Theories & Strategies of Communication (Part-2) | 3 |
3. | 9275 | Basic Concepts in Social Sciences (Part-1) | 3 |
4. | 9276 | Basic Concepts in Social Sciences (Part-2) | 3 |
5. | 9277 | Research Methods in Mass Communication (Part-1) | 3 |
6. | 9278 | Research Methods in Mass Communication (Part-2) | 3 |
Eighth Semester |
# | Code | Course Title | Credit Hours |
1. | 9279 | Social Psychology (Part-1) | 3 |
2. | 9280 | Social Psychology (Part-2) | 3 |
3. | 9281 | Media Ethics & Laws(Part-1) | 3 |
4. | 9282 | Media Ethics & Laws(Part-2) | 3 |
5. | 9283 | Thesis (Mandatory) | 6 |
6. | Mandatory | Internship | NC |
Fee Structure:-
Item | Fee |
Registration Fee: (at the time of 1st admission in University) | 500/- |
Admission Fee: (at the time of 1st admission in Programme) | 500/- |
Per course Fee: Rs.2000/- Rs.2000/-×5= Rs.10000/- | 10,000/- |
Technology Fee (each semester) | 100/- |
Courier Charges (each semester) | 100/- |
Fee for 1st Semester | 11,200/- |
Fee for 2nd Semester | 10,150/- |
Fee for 3rd Semester | 10,150/- |
Fee for 4th Semester | 8,150/- |
Fee for 5th Semester | 12,150/- |
Fee for 6th Semester | 12,150/- |
Fee for 7th Semester | 12,150/- |
Fee for 8th Semester | 12,150/- |
Total | 88,250/- |
Note:
BS Mass Communication Program is being offered in Islamabad and Lahore only. The University does not provide accommodation to BS students because of limited seats available in the hostel. Therefore, students from other cities will have to arrange their residence at their own.
The University has right to change fee tariff with the approval of its statutory bodies. Fee for subsequent semesters will be informed at the time of their admission. The AIOU reserves the right to make any change(s) any time in this program partially or wholly without prior notice.
All the eligible candidates from across Pakistan will be given admission provided they have fulfilled the required formalities. However, the tutorial classes and workshops will only be held in Islamabad and Lahore.
