MKT501 GDB SOLUTION FALL 2017
Conceptual Note:
Our economy is experiencing profound change as technology-led products, services, and business models are disrupting industries and fundamentally altering the business functions. Similarly, dynamics of retail industry have been changed. The retailers are moving from being responsive to being proactive embracing an Omni-channel approach to allow all touch-points to work.
Virtual showrooms and use of drone technology have changed the business landscape of retail industry. The emerging trend of virtual showrooming is getting massive attention in automobile industry whilst reinventing car buying experience for the consumers in digital space. The automobile manufacturers are in view that technology is transforming the way consumers experience and buy cars. Nowadays, the test car drive has become possible with the help of Virtual and Augmented reality for those who live far away from the object and willing to buy their dream vehicle.
In near future, we will experience the same drift in automobile industry in Pakistan. This will surely be an exciting experience for dealers and consumers as well. The dealers with virtual showroom technology will have a great potential to excel in automobile industry in Pakistan.
In order to have detail on virtual showrooming, consult the following links:
Discussion Point:
In your opinion, what benefits an automobile dealer may seek to have while using virtual showrooms/showrooming as a sales technique?
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