Principle of Marketing (MGT301)Graded Discussion Board No.1Due Date: July 30, 2018.Total Marks: 05 MarksWeight-age: 03
Topic: “Ethics and Social Responsibility”
NOTE: There is no grace period in case of GDB
Learning objectives:
The main objective of this case base activity is to familiarize the students with the concept of Social Responsibility and its implementation in the real life scenario.
Learning Outcomes:
After attempting this case, student will be able to comprehend that why renowned and established organizations strive to be ethical and socially responsible.
Scenario:
PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay; whereas, Pepsi-Cola was created in the late 1890s by Caleb Bradham. Pepsi-Cola is among the top notch beverage brands of the world which is exceedingly consumed and greatly liked by the kids, youth and elders etc.
Very recently, PepsiCo Pakistan organized a wonderful and cheerful evening event at the SOS children’s village in Lahore as a part of “Lighting up Lives” socially responsible campaign. Volunteers from PepsiCo Pakistan took part in organizing that event very actively and proficiently. The basic aim of this campaign was to bring the ‘gift of light’ through solar powered LED lamps installed in Pepsi bottles to serve the needy communities across Pakistan. There were several activities conducted in this event which were organized by the volunteers including an art competition in which 70 resident children of the village took part. The basic aim of this competition was to encourage creativity and appreciate the children’s innovative and artistic skills. The children created fascinating sculptures using Pepsi-Cola bottles, and the top three scorers were awarded with different prizes. The senior management of PepsiCo, SOS Children’s Village Foundation and the volunteer team for the “Lighting up Lives” campaign attended this remarkable event. Khurram Shah, Head Corporate Affairs of PepsiCo, commended the children and their enthusiasm and high spirits.
Point of discussion:
After reading above scenario, which benefits you think PepsiCo would have achieved thus by engaging itself into this Socially Responsible Activity? You are required to give at least 5 logical arguments to support your discussion.
Marking Scheme:
The total marks of this GDB are 05; avoid irrelevant text/material while answering the question.
Student’s Guide
- Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.
- Do not copy/paste the text/paragraphs from the reference links.
- Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
*Note:
For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
Important Instructions:
- Your discussion must be based on logical facts.
- The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
- Use the font style “Times New Roman” and font size “12”.
- Your answer should be relevant to the topic i.e. clear and concise.
- Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
- Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
- You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
- Obnoxious or ignoble answer should be strictly avoided.
- You cannot participate in the discussion after the due date via email.
- Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
- For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.
Note related to load shedding: Please be proactive
Dear students,
As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
“Good Luck”
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